UCLA Anderson Sports Business Association

James A. Pitaro is the Vice President and General Manager of Yahoo! Sports & Entertainment. Pitaro has managed the sports team since October 2006 and assumed responsibility for Yahoo!’s entertainment properties in July 2008.  Pitaro is responsible for managing and guiding the strategic growth and continued development of Yahoo! Sports, Yahoo! Games, Yahoo! Movies, Yahoo! TV, omg!, Yahoo! Music, Yahoo Shine, and Yahoo! Kids, all leading destinations on the Internet. 

SBA members were treated to a keynote address given by UCLA alum Tim Harris in a conference room in the Staples Center.  Following the speech and question and answer session, SBA members were given a tour of the facility, including the chance to take pictures on the court and in the locker room.