 Four SBA member traveled to San Diego last week to compete in SDSU's annual MBA sports business case competition. The competition was held at Petco Park and was co-hosted by the Padres. Schools from all over the world, including the University of Hong Kong, participated. The case itself involved developing a strategic plan of action for the San Diego Padres to pursue over the next five years, taking into account their current situation. The cases were handed out at 9 am on Thursday, teams were sent to their own suites located in the Western Metal Building (left field of Petco Park), and had 24 hours to deliver a 20 minute presentation. First-years Sreesha Vaman and Nanette Yang joined seasoned veteran second-years Daniel Haight and Arthur Tyson to form a blockbuster team. Unfortunately the SBA fell a little short of winning the trophy (a signed Tony Gwynn, Jr. bat), however it was a great opportunity to participate in a unique event and network with senior Padres executives. Padres owner Jeff Moorad (UCLA alum) made sure to say hello to the UCLA team, and the team was even able to set up a future visit by him to campus. Overall the event was a huge success, and hopefully next year Anderson can bring home the bat! Picture courtesy of California Candids. SBA Career Night, Tues 16 Feb, 6:00 pm 02/12/2010
Dear Andersonians, When you watched the Super Bowl yesterday, as most of you did, here's what you were a part of: * The biggest audience in American television history, 106.5 million viewers * The single-most important day of the year for the advertising industry * Several ambitious and aggressive advances in new mediaThe sports industry is estimated to be worth $410 billion in the US alone (that's "billion" with a "b") by Plunkett. Sports have the power to: * Rally a nation to economic prosperity (1980 Olympic Hockey, USA versus Russia) * Initiate peace amongst contentious neighbors (2010 World Cup qualifier, South Korea versus North Korea) * Be a catalyst for blockbuster M&A activity (2009, Comcast / NBC) On Tuesday, February 16, UCLA Anderson's Sports Business Association proudly presents our annual Career Night. Learn more about the driving forces behind one of the largest industries in the world from our distinguished guests from the following companies: * ESPN -- sports media * Anaheim Ducks -- National Hockey League * Los Angeles Clippers -- National Basketball Association * Chivas USA - Major League Soccer* Mandalay Baseball -- minor league baseball* Ontario Reign -- minor league hockey * RotoHog - fantasy sports * AccuScore -- sports forecasting and statistics * Epic States -- sports social media consultancy Date: Tuesday, February 16 Time: 6pm-9pm Place: Executive Dining Room, Building B, UCLA Anderson Keynote Speaker: Kelly Perdew (Anderson Class of 1996), CEO of RotoHog and winner of Season 2 of "The Apprentice" Best of all -- it's FREE for SBA Members ($10 non-SBA Members) RSVP at this link by 5pm on Friday February 12 to reserve your place now. http://ucla.qualtrics.com/SE?SID=SV_eX00jRJRpAUYNNO&SVID=Prod Contact Sreesha Vaman (sreesha.vaman.2011@anderson.ucla.edu) or Daniel Haight (daniel.haight.2010@anderson.ucla.edu) with any questions. We look forward to seeing you all there! Kind Regards, Sreesha Vaman and Daniel Haight UCLA Anderson Sports Business Association SBA Career Night Save the Date 02/05/2010
 by Sreesha Vaman When I was six years old, it seemed quite clear to me that I would be playing professional hockey for the Washington Capitals. I was undaunted by the fact that I had never skated before, I did not actually own a hockey stick, or that my hometown of Frederick, Maryland did not actually have a hockey rink. Thus, I was thrilled when, just six months after my 21st birthday, I stepped onto the ice at Verizon Center in downtown Washington, D.C. It was my first taste of professional hockey in my hometown. Of course, I wasn’t actually playing in the game. I was a sportswriter, and I had snuck away from my duties before the game to sit on the Capitals bench and then step onto the ice in my suit and shoes, not skates. Even worse was that I was there to cover the game for the visiting team, the New York Islanders -- an outsider in my own city! Sitting on the bench, I knew then that I wanted to be in the sports business. This is the only industry in the world where otherwise rational people will voluntarily spend, in aggregate, billions of dollars and completely alter their lives in support of corporations that they have no connection to. Sports is big business. In the US alone, sports is a $410 billion industry; some estimates put the global figure at double that, putting it on par with the auto industry in size. The entertainment industry is currently drooling over sports because a consumer can’t -- and won’t -- time-shift or place-shift the consumption of a sporting event. The Super Bowl took place at precisely 3:00 on Sunday in Miami, and was only available on CBS. By contrast, film, music, and video games can be consumed on different platforms and can be pirated. But even more than the money, sports is about passion. No other industry can consistently replicate the passion of a sports fan. Did I benefit from watching the Capitals beat the dreaded Pittsburgh Penguins on Sunday afternoon? No. Did it make me feel good? You better believe it. On Tuesday, February 16, 6pm in the Executive Dining Room, the Sports Business Association is holding our annual Career Night, where Anderson students will have the chance to hear first-hand insights into the sports industry from executives from some of the leading sports franchises and companies including:
The event is free for Sports Business Association members, and $10 for non-members - money well spent for such privileged access inside the sports industry. |
RSS Feed